Got Milk...Got Better Ads?

Eventually it had to happen. The folks put the Got Milk ads have run out of clever commercials to put on the air and have resort to some really lame concepts. The campaign began with people stuffing their mouths so full that they could not speak when presented with a crucial moment. They also had the popular milk moustache ads where celebrities, real and animated, would sport white facial feature to promote the product. The campaigns focus is always shifting but keeping the same message throughout. The phrase became so well known that people began to usurp it for their own needs.

Lately, they've really hit the wall with their Battle for Milkquarious and Mootopia ideas. The former was a rock opera headed by White Gold, a down and out musician who became a rock god when he drank milk and ventured forth to save the universe in a decidely 70's haze. Lame! Lame! Lame! In all areas, this was a bad idea. Who were they trying to target with this? There was an underlying contest for budding filmmakers in elementary school with a cash prize for the best continuation of the story.

The lastest series, that I have seen, has 2 versions on TV. One shows 2 women drinking from a lake filled with milk while complaining the shine from each others hair is blinding them. The second involves 2 men in a never ending arm wrestling match. Since neither was stronger than the other, probably due to milk, they decide to have a battle of wits. Thats where the commercial comes to a screeching halt as neither are very bright.

These ads slant predominently to the caucasian community as most of the characters are white. Theres little diversity in these latest attempts to sell milk. For better or for worse, White Gold had an Afircan american sidekick but that was the only character of color aside from a black and white talking cow.

They may be trying to make it as bad and as cheesy, pun intended, as they can. But, I think its so bad that it has no redeeming value