I had enjoyed their products for years as youngster in the 70's-80's. Admittedly, my consumption has dropped off quite a bit beginning in the 90's to the present. I could count on both hands the number os times I indulged in the last few decades. The Its It began in 1928 at venerablePlayland at Ocean Beach. After Playland closed down, we lost them until they were resurrected in 1974. They seem to have stayed a west coast phenom with little exposure on the wrong(east) coast.
The flavore offerings and product line has expanded since their humble begininngs. The It's It line boasts 6 flavors:original vanilla, chocolate, mint, cappucino, strawberry, and pumpkin. They also offer other ice cream sandwiches utilizing chocolate chip cookies or cark chocolate wafers around vanilla ice cream. The two are offered naked, no chocolate coating. They also offer an ice cream novelty on a stick covered in nuts.
Most items are sold in multiples of 12. However, you can mix and match flavors. I like the vanilla but my favorite is the mint. The refreshing mint flavor combined with the cold temperature heightens the richness of the chocolate covering. I picked up a few before leaving. Also, they sell their oatmeal cookies dipped in chocolate seperately. So, if one had no tolerance for dairy but would still like to partake, they can. Notice: I did not see the cookies being offered on the website
Lastly, the packaging for their chocolate covered oatmeal cookies. They reccommend that you keep them frozen before devouring. They gave me a sample when I made a purchase. Upon making my way back to my car, the sample slid off the box and landed on the roadway in from of the store. Much to my surprise, the cookie broke into 3 pieces when I opened it to have a taste
